May 16th, 2022: Instacart’s confidential IPO, Amazon’s Selz acquisition, the launch of Shopify Audiences, and Amazon’s last mile rural delivery

It’s May 16th, 2022 and this is the Watson Weekly - Your Essential eCommerce Digest!

Today on the show: 

• Instacart files for a confidential IPO after reducing its valuation
• Amazon shuts down its Selz acquisition with recent launch of Buy with Prime
• Shopify moves into the advertising space with launch of Shopify Audiences
• Amazon launches last mile rural delivery with independent convenience stores

And the Investor Minute which contains two items this week from the world of venture capital, acquisitions, and IPOs.

For more news from Rick, check out: 

https://www.rmwcommerce.com/ and https://www.linkedin.com/in/rickwatsonecommerce/