Making Sense of Martech #50 | Roger Dunn on the rise of retail media and navigating the trade-offs between ads and experience with online commerce
A conversation with Roger Dunn.
In this episode, we are joined by Roger Dunn. Roger is a consultant in retail media space and recently worked as Head of Retail Media for Australia & New Zealand at Criteo, where he helped retailers setup & scale their own retail media networks, as well as forming partnerships and broader up-skilling of agencies.
Roger previously spent the majority of his career agency side specialising in retail and e-commerce and played a crucial role as founder of GroupM Commerce in ANZ, he was also the e-commerce lead for WPP AUNZ and more. On the Agency side, Roger has also help created the Amazon Academy & Amazon Unboxed event at GroupM, building strong relationships with key partners like Amazon, eBay & Woolworth's Cartology.
In this episode, we talk about the rise of retail media and where it sits in the broader media landscape, how it compares to other type of media, the current silos and inefficiencies, navigating the trade-offs between ads and experiences as well as channels and opportunities.
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