Aggressively Human: Online Business in the Age of AI, Algorithms & Automations Staying Solo: Staying true to yourself, your values, and your voice with Maggie Patterson
Jun 12, 2025
Maggie Patterson, author of Staying Solo and creator of BS Free Business, discusses her journey from agency owner to solo business advocate. She challenges the scaling mentality in the online business world, emphasizing sustainable practices and ethical pricing. Maggie shares insights on self-publishing, the messy reality of writing a book, and the joy of using human-centered marketing tactics. Her refreshing perspective encourages solopreneurs to embrace their individuality while navigating the pressures of the business landscape.
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Ethical Hiring Means Paying Well
- Hiring framed around cutting costs often becomes extraction and exploitation of labor.
- If you hire, price to pay people an aggressively human wage rather than squeeze them for cheaper labor.
Price For A Realistic 'Enough'
- Define what 'enough' money looks like and price your services to fund that life, not extravagance.
- Use a realistic personal budget (basics and celebration items) to guide business pricing decisions.
Choose Clients Who Match Your Pricing
- Don't try to serve everyone; choose clients whose budgets match sustainable pricing.
- Offer accessible alternatives (podcasts, books, pro bono mentoring) to serve people outside your paid market.
