Why B2B Livestreaming Is The Next Big Shift

Live streaming isn't just a trend that's going to die.

In Ep. 4 of the B2B Content Show, we talk about why live streaming deserves a spot in your B2B content strategy and what separates a good live stream from a bad one. We also get into the current state of LinkedIn and why its longtime creators are starting to check out.

More in the episode ⬇️
- Why LinkedIn content feels more artificial
- How livestreaming builds credibility in B2B
- What makes live content more engaging and relatable
- The problem with posting more on LinkedIn

If you want to build a content strategy that's ready for where B2B is heading, tune in. 🎧

#b2bmarketing #livestreaming #contentmarketing #linkedinmarketing #marketingstrategy #b2bcontent

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Timestamps: 
0:00 - Intro
1:26 - The state of LinkedIn right now
2:48 - How Muffins with Morgan started
6:00 - What makes a live stream actually work
9:46 - Live streaming culture and parasocial connection
14:31 - Live commerce in China
17:15 - Why IRL events are making a comeback
22:52 - Niche consistency and showing up on camera
27:38 - The LinkedIn grind is getting old
30:16 - Goodhart's Law and LinkedIn engagement
32:00 - Is LinkedIn still worth it?
35:44 - LinkedIn going mainstream
39:00 - LinkedIn's video push and ghost views
43:44 - Outro