Speak Up: Develop Your Executive Presence & Leadership Communication Style

541: It’s Not My Job to Be Interested. It’s Your Job to Be Interesting. Here’s How.

Mar 6, 2026
A short lesson on why competence alone makes you forgettable at senior levels. Practical tips for framing comments around stakes and consequences to make leaders lean in. A 90-second prompt to upgrade any meeting contribution. Use a ‘feel, know, do’ approach and a signature style to become memorable and impossible to ignore.
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INSIGHT

Competence Is Table Stakes At Senior Levels

  • At senior levels competence is table stakes; predictable, procedural opening minutes make you forgettable instead of influential.
  • Laura Camacho contrasts junior survival and mid-level stability with senior expectation that contributions must signal strategic relevance to hold attention.
INSIGHT

Lead With Stakes Not Process

  • Leading with stakes—what's lost or gained—draws attention far more than walking through process first.
  • Laura Camacho gives examples like 'if we get this wrong, we lose 18 months of competitive advantage' to instantly engage listeners.
INSIGHT

Executives Guard Attention Relentlessly

  • Senior leaders protect attention like CFOs protect cash, so every speaker is subconsciously rated for value-add versus 'consuming oxygen.'
  • Laura Camacho highlights information overload as the reason leaders filter contributions ruthlessly.
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