Into The Wild 114. How To Build A Master Brand Your Audience Will Love with Jennifer Kem
Apr 4, 2022
38:36
Jennifer Kem built a retail business and became a millionaire at 32, only to lose it all in the recession two years later. She is now the successful owner of three million-dollar brand-building businesses and the mother of three children. Jennifer a San Francisco Bay Area-based brand building and leadership expert who gets entrepreneurs seen, heard, and paid for being themselves!
In this episode you will learn about:
- Why you should take on any project that challenges you
- Why to be human is the greatest terror and gift of our lives
- When your dreams are more influenced by the outside than inside, then you won't finish the job
- Success is not just financial, it's something you define
- Her success ritual is a 4-day weekend and figuring out where to spend your time and energy and trusting it
- How to honor a morning routine
- How aesthetics are only the third most important item in creating a new brand
- Why we are moving towards a micro-brand evolution
- Be willing to be wrong
- How archetypes, audience, aesthetics, activation, and amplification work together to create a stellar brand
What it means to be a wild woman:
- Being values-driven and understanding your vision, voids, and violations.
Mentions:
- Atlas of the Heart, Brene Brown
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