Akimbo: A Podcast from Seth Godin Publishing is hard (E)
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Jul 24, 2024 
Bestselling author Seth Godin discusses the challenges of publishing, emphasizing the importance of establishing a loyal readership. He explores the significance of persistence and authenticity in creative pursuits and encourages individuals to choose themselves and prioritize the greater good when spreading ideas. He also shares a story about empowering children in theater and creativity.
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The Myth of Consistent Brilliance
- Even figures with successful track records, like John Hammond, have had their share of failures.
- Early success allows more chances, which statistically leads to more hits, creating a perception of consistent brilliance.
The Subjectivity of Quality
- Publishing's difficulty stems from catering to humans with diverse preferences.
- Quality is subjective and depends on meeting individual expectations, not objective measures.
The Challenge of Modern Publishing
- Modern publishing is characterized by individual choices rather than subscriptions.
- Getting work in front of an audience is easy, but true publishing involves getting people to actively seek it out.