021: DIY Blogger to Instagram All-Star to Shop Owner with Jeff & Kelly Mindell of Studio DIY

We first discovered Jeff on Instagram. Jeff is a photographer who loves to take a lot of architectural images, and so naturally we fell in love with his work. Not long after, we discovered his wife, Kelly, and we just absolutely had to follow them both! We followed their work for a year and a half before reaching out to them, and it’s been such a fun journey getting know them on a more personal level, getting the inside scoop on how their business actually runs.

If you know of Studio DIY, you know very much that they have hundreds of thousands of followers on Instagram, and that their DIY blog is pretty outstanding. In our talk with them, we discover more about their journey of what the early days of Studio DIY looked like, how they were beginning to build sponsorship and affiliate relationships, and how they decided what to charge. They also share what it was like branching out and creating their own physical product line.

Since then they’ve done a lot of growth and implemented tons of incredible strategies in their business to make it what it is today. So if you are a DIY’er yourself, you absolutely have to give this one and listen!

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