
The Dentalpreneur Podcast w/ Dr. Mark Costes 2192: KPI's, Profit and Cash Flow, Debt, and Growth Metrics Pt. 1
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Feb 27, 2025 Dr. Addison Killeen, a seasoned dentist and practice owner, shares his expertise on thriving in the dental field. He discusses his transition from managing six offices to building a $6M single-location practice. Key performance indicators (KPIs) are spotlighted as essential for tracking growth, with a focus on new patient flow and case acceptance rates. Addison emphasizes the importance of reappointment strategies, collections percentages, and financial health through clear metrics to optimize practice profitability.
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Track New Patients Versus Attrition
- Track new patients regularly because they're the lifeblood and often produce higher revenue per visit.
- Always balance new patient inflow against attrition measured as 18 months plus one day.
Measure Treatment Plans And Case Acceptance
- Record total treatment-plan dollars and the number of plans to forecast short-term production and collections.
- Measure case acceptance both in dollars and percent of presented plans to spot where communication or pricing needs work.
Make Hygiene A Profit Center
- Treat hygiene as a profit center and target around 25% of office production as a benchmark.
- Also track hygienist productivity using the 3.3x pay metric to ensure efficiency.


