Great Question: A Manufacturing Podcast How Corbel is Modernizing Capital Equipment Sales with AI
12 snips
Feb 24, 2026 Le’ora Lichtenstein, founder and CEO of Corbel with a background in structured credit and private markets. She discusses AI-powered configurators that read messy PDFs and videos. Talks about speeding quotes with unstructured data mining. Covers embedding financing and shifting competition from price to buying experience.
AI Snips
Chapters
Transcript
Episode notes
Fax Machine Moment Sparked Corbel
- Le’ora Lichtenstein's origin story for Corbel began when she saw an equipment finance lender using a faxed paper application in 2016.
- That moment exposed a broader finance-tech gap in capital equipment and sparked Corbel's mission to modernize financing for manufacturers.
AI Prepares Buyers Before Human Handoff
- Corbel positions AI as a human superpower rather than a replacement, moving buyers to a high-confidence point before routing to engineers.
- The platform answers common questions to the buyer's point of intent, then hands complex, one-off configuration needs to human experts.
Show Monthly Payments To Unlock Deals
- Surface equivalent monthly payments prominently to translate list prices into digestible ROI and accelerate decisions.
- Corbel embeds monthly payment estimates for models, add-ons, and configurations so buyers see affordability and ROI immediately.