When AI changes discovery, who still gets paid?

Mar 19, 2026

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AI is reshaping how people search, shop, and consume information and that shift is starting to challenge the business models that have supported media for decades.

In this episode of The Media Copilot, host Pete Pachal sits down with Colin Jeavons, Founder and Chairman of Nomix Group, to explore what happens when AI becomes the middle layer between publishers and their audiences.

From the collapse of traditional ad economics to the rising value of trust, this conversation breaks down how discovery is evolving, why some publishers may struggle to adapt, and where new opportunities are emerging across commerce, subscriptions, and AI-driven experiences.

What we cover
• How AI is changing search, discovery, and media economics
• Why CPM-based advertising is under pressure
• The growing importance of trust in content
• The future of subscriptions and micropayments
• How commerce and AI shopping may evolve
• What publishers need to rethink right now

Takeaways

The old web rewarded volume. The next era may reward credibility.

In Jeavons’ view, AI is speeding up a market correction that was already underway. Publishers built around commodity content and low value ad impressions face increasing risk. But organizations that create trusted reporting, specialized expertise, or high intent commerce content may still have a path forward.

The future, he suggests, will not be defined by whether AI destroys publishing. It will be defined by which publishers learn how to operate in a world where attention is filtered through intelligent systems, trust carries a premium, and audiences are willing to pay for what feels indispensable.

About the 👤 Guest

🔗 Colin Jeavons LinkedIn: https://www.linkedin.com/in/colinjeavons/

🔗 Nomix Group

Website: https://nomix.group

LinkedIn: https://www.linkedin.com/company/nomix-group/

About the show: To explore more conversations like this and see what’s new, visit the freshly updated Media Copilot website at mediacopilot.ai. You’ll find new episodes, expanded resources, and tools designed for journalists, communicators, and media leaders navigating the fast-changing world of AI. It’s the home base for everything Media Copilot and it’s just getting started.

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Produced by Pete Pachal and Executive Producer Michele Musso
Edited by the Musso Media Team

Music: “Favorite” by Alexander Nakarada, licensed under CC BY 4.0