Businessman Howard Schultz narrates the success of Starbucks in China as an American, company-owned brand, sharing that Starbucks opens a new location every day in China. Howard revisits a speech he gave at Peking University, pointing to his hope for improved relations between the two countries. Finally, he breaks down Starbuck’s appeal in China and credits Starbucks China CEO Belinda Wong as one of the most valuable people in the company for her ability to create brand success despite hostility between the nations.
In Depth With Graham Bensinger