2 To Ramble Audiobook Industry 101 w/ Jeff Hays | 2 To Ramble #302
Jan 23, 2026
Jeff Hays, audiobook narrator and founder of Soundbooth Theater, creates cinematic, immersive audio experiences. He talks about building a narrator company, crafting instantly recognizable character voices, and balancing meticulous production with sustainable output. He also covers casting unconventional talent, live-streamed narration, and why creative choices matter more than industry orthodoxy.
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Episode notes
Treat Audiobooks As Distinct Products
- Build a recognizable audio brand that readers remember and seek out.
- Treat audiobooks as productions that must add value beyond the text to drive sales.
Voice Gives Character Its Identity
- Voice and performance create identity the way a movie score does for film.
- Strong vocal characterization makes listeners visualize characters, deepening immersion.
Pick Projects With Active Authors
- Evaluate authors' marketing commitment before investing in a production.
- Prefer projects where authors will actively promote because narrator royalties tie you to the book's success.
