Audience of One #047 - Ryan Hashemi on All Things YouTube
Dec 20, 2023
Ryan Hashemi, Founder of Hashemi Studios and former Chief Strategy Officer of Jubilee Media, talks about the longevity of YouTube, building the “Disney of Empathy”, micro and macro experimentation, copying vs. being original, sabbaticals, and knowing what you want. They also discuss optimizing YouTube content, content development strategies of successful YouTube creators, and prioritizing health and self-care.
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Leverage Emotion and Research
- Brainstorm content by tying human emotions to themes and testing if they translate well in titles and thumbnails.
- Study popular videos in your niche to uncover psychological triggers that can guide your unique content approach.
Balance Copying with Originality
- Copying content works short-term for beginners but quickly limits growth and brand distinctness.
- To build a lasting brand, carve out a unique niche that deeply connects with your audience.
Every Business Has YouTube Potential
- Almost every business can create compelling YouTube content if they commit to creatively showcasing their product or service.
- Many businesses underestimate how to make interesting content in seemingly unsexy niches.