Service Design Show

Where did all the Service Designers go? / Giulia Di Gregorio / Ep. #247

10 snips
Feb 12, 2026
Giulia Di Gregorio, strategist and co-organizer of Service Design Drinks Milan, runs a volunteer, pirate-style community that champions experimentation and third places. She discusses how service design practice is spreading under new job titles. She explains building flat, autonomous nodes, volunteer-led continuity, cross-community synergies, and scaling through small independent hubs.
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INSIGHT

Pirate Vs Navy Community Models

  • Pirate-style communities prioritize autonomy and passion over hierarchical ambition.
  • The Navy model hires volunteers as workers; pirates invite self-directed contributors.
ADVICE

Create Safe Spaces To Practice Leadership

  • Offer safe stages where people can practice leadership without job risk.
  • Encourage members to speak and fail publicly to learn leadership skills.
ADVICE

Run Unconferences To Scale Contribution

  • Use unconference formats to let many people contribute and filter eager speakers.
  • Give macro-themes and table topics so non‑top voices can lead meaningful sessions.
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