MarTech Podcast ™ // Marketing + Technology = Business Growth Evaluating MarTech Solutions For Your Needs
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Mar 31, 2024 Sean Simon, Co-Founder of Cogent, discusses the importance of evaluating martech solutions that match your business needs, expediting the process to select the best solution and start generating revenue. Topics include asking the right questions, assessing vendors, utilizing key performance indicators, and efficient vendor filtering.
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Use A Ranked RFI To Compare Vendors
- Ask forward-thinking, ranked questions during vendor evaluation.
- Use a curated 150-question RFI and have stakeholders rank importance to compare vendors side-by-side and get a data-backed match rate.
Deeper Questions Change Vendor Choice
- Vendors chosen after rigorous, standardized questioning often differ from initial picks.
- Cogent's members repeatedly changed their minds because deeper, forward-looking questions revealed better fits.
Score Vendors Against Future Roadmap
- Score vendor answers relative to your future roadmap, not just today’s pain points.
- Use category-specific RFIs (about 150 questions across categories) and weight questions differently per brand to find both short and mid-term fits.