FP&A Today From Big Four to Fiverr: How Esti Levy Dadon scaled Finance at the Gig Marketplace
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Sep 9, 2025 Esti Levy Dadon, the Executive VP Finance at Fiverr, transitioned from public accounting at Ernst & Young to build Fiverr’s finance team from scratch. She shares her insights on preparing for the company's IPO in 2019 and establishing a robust forecasting model for a rapidly changing marketplace. Esti discusses the challenges of balancing aggressive growth with solid controls and the importance of hiring talented FP&A professionals. She also emphasizes the value of a mindset shift for finance leaders to truly connect with the business.
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Embed FP&A In Every Initiative
- Embed FP&A as business partners across departments and require models for every initiative.
- Demand scenarios and timely inputs so forecasts reflect real operational levers and uncertainties.
Marketplace Forecasting Needs Agility
- Forecasting a marketplace requires flexible models, real-time data and multiple scenarios.
- Even events like major news can visibly affect transaction volumes, so agility matters.
Co-Design Data With BI And Teams
- Co-design data needs with BI and sit with business teams to ensure timely, consistent inputs.
- Treat finance as a partner, not a silo, to get the right data and faster decisions.