MMOA Podcast - Physical Therapy | Fitness | Geriatrics The Power of a Personal Brand in Physical Therapy. Interview with Lily Jiminez of The Brain PT
Apr 3, 2026
Lily Jiminez, a neuro physical therapist known as The Brain PT, built an online brand to teach clinicians practical NCS prep and clinical skills. She tells how sharing study tips and niche teaching turned into courses, speaking gigs, and mentoring. The conversation covers finding your voice, handling imposter syndrome and criticism, defining brand values, and practical first steps to attract the right audience.
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How The Brain PT Began During COVID
- Lily started The Brain PT during COVID as a creative outlet while studying for her NCS.
- She used Canva, posted study visuals (tumors, 10m walk test) and grew followers organically from sharing what she loved.
Make Your Brand Solve One Clear Problem
- Build a personal brand by solving a specific problem, not by random posting.
- Choose one core association (example: help people pass the NCS) and make every piece of content serve that purpose.
Bravery Outweighs Perfect Expertise
- Bravery and consistency matter more than being the top expert online.
- Lily credits being brave and sharing what she knows, despite imposter syndrome, for opening opportunities like talks and courses.