Marketing Against The Grain 233M Views in 3 Days: The David Beckham AI Workflow
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Jan 20, 2026 
In this engaging discussion, PJ Accetturo, founder of Genre.ai and an innovative AI video director, shares insights on creating viral ads like the David Beckham AI campaign. He reveals how AI can outpace traditional production timelines, enabling brands to produce timely and culturally relevant content. PJ also dives into the tools powering this new era of advertising and predicts a future where smaller teams and voice reskinning reshape creative roles. His practical tips on workflow and cost efficiency offer a glimpse into the evolving landscape of marketing.
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Two-Day Kalshi Ad In Underwear
- PJ built the Kalshi NBA finals ad in two days, largely unscripted and rapid.
- The client gave permission to YOLO it, enabling a fast, cultural hit.
Turn Moodboards Into Reproducible Prompts
- Use reference images and moodboards, then turn them into prompts via ChatGPT to get consistent visuals.
- Upload those images into image/video models to preserve style across shots.
Work In Short Scene Beats
- Break scripts into short scenes (e.g., eight-second beats) and produce shot-by-shot descriptions.
- Generate reference images per shot to maintain continuity when animating.