The Espresso Hour

How To Validate, Launch, and Build Your First Digital Product

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Aug 14, 2023
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ANECDOTE

$29 Template

  • Dickie Bush's first digital product, a $29 template, taught him valuable skills.
  • These skills led to bigger projects like Ship 30 and the Build Get Acquired program.
ADVICE

Multiple Product Types

  • Launching different product types builds diverse skills.
  • View new product launches as skill-building opportunities with no downside.
ADVICE

Product Launch Framework

  • When launching a product, validate before building, bootstrap with customers, and then fully launch.
  • Choose a specific problem, person, and solution method.
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