AI Snips
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Walled Gardens vs. the Web
- Early online services like AOL were walled gardens, controlling content and user experience.
- The rise of the web challenged this model.
AOL as the Internet
- AOL tried to position itself as a safe and friendly way to access the web.
- For many users, AOL was synonymous with the internet.
The MSN Challenge
- Microsoft's MSN, bundled with Windows 95, posed a threat to AOL.
- Despite initial concerns, MSN's poor reviews and AOL's established user base helped AOL maintain its lead.