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Simon Alexander Ong is a bestselling author (Energize, Penguin), keynote speaker and one of the world's leading personal development coaches. He left a six-figure finance career in 2017 to build a coaching practice from scratch, and has since grown a YouTube channel to 130,000 subscribers in under 12 months, a viral video with nearly 4 million views, a Sunday Times bestselling book, and a global speaking career.

In this episode, Simon breaks down the exact playbook behind every part of his business. From landing his first coaching client to engineering a viral YouTube video, getting a Penguin book deal, and commanding premium speaking fees.