The Architecture of Six Figures: Many photographers chase turnover without realising they are building a "slog" rather than a business. Fabrizia Costa joins Sam to explain why hitting £100K is a math problem that requires a deliberate choice of model—not just more activity.
The Revenue vs. Freedom Split: Discover why £100K turnover can often mean zero freedom, and the two completely different business models that lead to the same financial figure.
Positioning Over Promotion: We discuss why price resistance is actually a symptom of your positioning, and how "clearer marketing" beats "tons of marketing" every time.
The Personal Project Leverage: Learn why your "unpaid" work is actually the highest leverage tool for your brand identity and how it creates the visibility that paid ads can no longer buy.
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Commercial Photographer: Your Guide to Marketing, Creativity and Growth