Science First, AI Second: Rethinking Learning Innovation at TTEC

Dominik Rus is the Global Head of Learning and Development Innovation and Technology at TTEC, where he sits at the intersection of learning science, AI, and business performance. In this episode of The Edge of Work, Dominik shares how his team approaches learning innovation with a clear philosophy of science first, AI second. 

He explains why scaling bad learning with new technology creates more problems than it solves, and how TTEC is using evidence based design, AI enabled practice, and agent driven tools to improve real world performance. The conversation also explores how learning roles are changing, what skills based and adaptive learning really mean, and what L&D leaders need to rethink as AI reshapes how work and learning get done.

Links

• Dominik’s LinkedIn: https://www.linkedin.com/in/dominikrus/
• TTEC Case Study: https://writer.com/blog/ttec-customer-story/
• Article on TTEC’s Learning Wizards: https://writer.com/blog/ttec-customer-story/ 
• Dominik’s Paper on Science First, AI Second: https://leonardo.institute/SPARK/September2025/ 
• Dominik’s Blog on AI and Learning Design: https://www.ttec.com/author/dominik-rus-global-head-learning-science-innovation-and-technology