Episode 238: Automate Your “What Should We Do Next?” Decision Tree: AI for Nonprofit Leaders

How many times this month have you said, “I don’t even know what to focus on next”? For most nonprofit leaders, that’s the daily struggle — another campaign, report, board request, or fire to put out.

In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to automate your “What should we do next?” process using AI. You’ll learn how to build a decision tree that thinks for you, prioritizes actions based on goals, resources, and results, and even triggers tasks automatically.

Tom walks through the three-step framework: Map. Model. Mobilize.

• Map: Identify the recurring decisions that drive your strategy and have AI build a logical decision tree.

• Model: Add real data to your decision tree so AI predicts the next best steps and adapts automatically. Connect it to CRMs or Google Sheets for live updates.

• Mobilize: Turn insights into action. Use GoHighLevel, Zapier, or ClickUp Automations to trigger tasks directly from AI recommendations.

Tom shares real examples of nonprofits increasing revenue by 22% in 90 days using this approach. Bonus prompts include customizable templates for decision trees covering fundraising, marketing, operations, and staff management — ready to automate.

If you’re ready to go from overwhelmed and reactive to proactive and strategic, this episode is your blueprint. Map. Model. Mobilize.