CIM Marketing Podcast

Episode 70: Let’s get digital

Dec 8, 2022
Guest
Charlotte Harris
Guest
Rebecca Ing
Rebecca Ing, CIM's digital marketing manager, and Charlotte Harris, a marketing executive on CIM's digital team, discuss the latest trends in digital marketing. Topics include the growth of short form video on platforms like Instagram and TikTok, the impact of last year's iOS updates on data tracking, the potential of virtual and augmented reality technologies, the importance of upskilling in digital technology, anticipated changes in digital marketing including the shift to Google Analytics 4 and discontinuation of third-party cookies, and the challenges and excitement of digital marketing.
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Episode notes
1
Introduction
00:00 • 2min
2
Exploring the Future of Digital Marketing and the Skills Gap
02:19 • 2min
3
Adapting to Digital Trends and Upskilling in Technology
04:15 • 2min
4
The Future of Digital Marketing and the Importance of Adapting
05:57 • 2min
5
The Excitement and Challenges of Digital Marketing
08:04 • 13min