The BarberShop with Shantanu

Building SNAPDEAL, Angel Investing & more | S1E8 Part 1 Ft. Rohit Bansal, Co Founder Snapdeal & Titan Capital

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Oct 6, 2022

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ADVICE

Talk To Customers Early And Iterate

Talk to customers early and iterate quickly; a great product built in isolation can still fail at market fit.
Use rapid feedback loops to change form factor or go-to-market instead of perfecting the initial build.

ANECDOTE

Pivot To B2B To Keep Going

To survive, they pivoted to B2B coupon services for banks and credit-card companies to generate revenue.
This B2B work paid bills while they kept iterating on consumer products.

ANECDOTE

Snapdeal Launched In Days, Not Months

After seeing Groupon and acting fast, Rohit and Kunal launched Snapdeal on Feb 4th with a crude site built in days.
The site crashed often but they went live quickly and began hustling to reach customers.

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