In this episode of Commercial Real Estate Secrets, Aviva Sonenreich sits down with Robert Velez, a multifamily broker and high-volume deal closer, to break down how top brokers actually find—and sell to—the biggest buyers in their market.

Rather than relying on luck, listings, or waiting for inbound interest, Rob walks through his clear, repeatable framework for identifying the biggest buyer in any market — the one with the scale, intent, and track record to move pricing and close deals.

What You’ll Learn in This Episode

An 8-step framework for systematically finding serious real estate buyers
How social media directly led to a $40,000 commission
Practical CoStar tips for tracking buyers, loans, and market movement
When and why off-hours outreach gets better responses than business hours
Rob’s outlook on multifamily sales volume and pricing in 2026
Career advice for new brokers on why starting in brokerage accelerates long-term wealth

Perfect For

Commercial real estate brokers looking to close larger deals
Multifamily brokers sourcing buyers in competitive markets
Agents trying to break into institutional and high-net-worth transactions
New brokers building buyer lists from scratch

Connect with Rob: LinkedIn | Instagram | X

Save this episode if you want a repeatable system for finding serious buyers—and selling commercial properties to the biggest players in your market.

How to Sell Commercial Properties to the Biggest Buyers in Your Market