Media Tech Talk Damon Reeve (Ozone) - Media Tech Talk #021
Damon Reeve (Ozone) - Media Tech Talk #021
Damon Reeve, CEO of Ozone Project, joins Media Tech Talk to discuss the evolution of ad tech, digital publishing, programmatic advertising, and media technology. From the early days of 9msn and ad networks to the rise of OpenRTB and publisher collaboration, this episode explores how the industry has evolved—and where it’s heading next.
This conversation breaks down the structural challenges facing publishers today, including fragmented supply chains, measurement gaps, and the growing dominance of platform ecosystems. For media leaders, publishers, and ad tech professionals, this episode offers a strategic view of how value is created—and lost—across the digital advertising landscape.
Chapters
(01:15) Early career and the foundations of digital media
(04:16) The rise of 9msn and early internet disruption
(09:02) OpenX and the evolution of programmatic advertising
(13:47) Why publishers lost control in the programmatic ecosystem
(18:22) The origin story behind Ozone Project
(24:55) Publisher collaboration challenges and market dynamics
(29:17) Scaling Ozone and proving performance outcomes
(33:29) Technology, transparency, and why alliances fail
(40:43) Premium environments and campaign performance insights
(46:43) The future of media, AI, and rebuilding the ecosystem
💬 Guest: Damon Reeve, CEO at Ozone Projecthttps://ozoneproject.com/ | https://www.linkedin.com/in/damonreeve/
🎧 Hosts:Daevid Richards – https://www.linkedin.com/in/daevidrichards/
Paul Luckett – https://www.luckettmediaconsulting.com | https://www.linkedin.com/in/paul-luckett/
Media Tech Talk explores ad tech, digital media, AI in advertising, programmatic monetisation, audience engagement, and the technologies shaping the future of publishing.
#AdTech #DigitalPublishing #ProgrammaticAdvertising #MediaTechnology #OzoneProject #MediaTechTalk