The Futur with Chris Do 128 - How to Become a Creative Director — with Adam Morgan
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Apr 7, 2021 In this insightful discussion, Adam Morgan, Executive Creative Director at Adobe, shares his journey and insights on the multifaceted role of a creative director. He emphasizes that becoming a creative director is less about honing your craft and more about leadership and effective communication. Adam outlines nine steps to success, highlighting the importance of empathy and continuous learning. He encourages listeners to reflect on whether this career path aligns with their strengths and aspirations.
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Focus on Leadership First
- Focus on leadership skills before managing other creatives.
- Understand the bigger picture, including business aspects, before focusing on the craft.
Introversion and Creative Direction
- Introverts can succeed as Creative Directors by developing strong communication skills and learning when to be outgoing.
- Consider alternative career paths if introversion significantly hinders leadership.
Business Models and Creativity
- Certain business models are incompatible with design-led creativity.
- Evaluate a company's structure and leadership to assess the true value placed on design.
