Our guest today on the Mobile Spotlight segment of the Mobile User Acquisition Show is Jan van Lamoen, a Senior Producer at SOFTGAMES. In this episode, he discusses the pitfalls of taking core games to casual audiences.
KEY HIGHLIGHTS
🗒 Core to Casual often requires a deep dive into the core mechanics and translating part of this into familiarity.
📈 The Familiarity can be leveraged to get an initial higher amount of players to try the game and retain them.
🔐 By understanding and keeping the depth while removing the complexity of a game you can ensure you don’t lose the hook of the genre.
✂️ Taking complexity and moving this preferably into a meta-structure for your more mature players can leverage your long-term retention.
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The Mobile User Acquisition Show