Something that many small business owners (especially those in the service industry) don’t stop to think about is what their business is worth.

If you are in business with the hopes to one day sell, knowing your true value is crucial.

But even if you never have any intent on selling, it’s still very important to know how valuable your business is.

Ace Chapman, master at buying and selling businesses joins Adam to discuss why you should know your value, and how to determine your value.