Why the Pacers Moved and Rebranded Their G League Team | Todd Taylor, Pacers Sports & Entertainment

On today's show I hit the hardwood with Todd Taylor, President and Chief Commercial Officer of Pacers Sports & Entertainment, to discuss the journey of moving the Pacers' G League team from Fort Wayne to Noblesville and the rebranding process that led to the name 'Noblesville Boom.'

Todd also shares insights on the economic impacts of the Pacers' recent playoff run and the community's reaction to the team's new developments.

Our conversation gets into the meticulous steps involved in naming the G League team, the thought process behind the Noblesville Boom's branding, and the efforts to integrate team culture with the local community.

If you like this episode and want to hear more Get IN. episodes where I interview Hoosiers making a difference, visit getindiana.com/podcast.

You are going to learn about: - The Relocation and Rebranding Process of the Pacers' G League Team - Integrating Team Culture into the Community - Behind-the-Scenes Look at Indiana's Basketball Legacy

Thank you to our partners: Salvation Army - Angel Tree Program Indy Grills

Check out these great clips from the show: 01:24 Guest Introduction: Todd Taylor, Pacers Sports and Entertainment 02:24 Todd's Career Journey 03:43 Challenges and Changes in G League Team Management 05:43 Relocating the G League Team to Noblesville 07:44 Naming the Noblesville Boom 11:03 Building the Noblesville Event Center 13:32 G League Season and Player Dynamics 19:24 Finalizing the Noblesville Boom Brand 31:59 Hamilton County Boom 33:02 Downtown Developments 34:43 Pacers' Surprising Run 42:59 Economic Impact of Playoffs 48:28 Pat McAfee's Energy 52:42 Rapid Fire Questions

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