Babs Crane on How Brands Earn Trust

What does it really take for people to trust the information that is being communicated to them? 

Babs Crane is a consumer psychologist and design consultant who specializes in bringing human understanding to communication, design, and technology. Drawing on psychology and behavioral science, Babs helps organizations understand not just what people do but why they do it. She’s passionate about projects that help people live healthier, happier lives.

In this episode of Expertly Said, Kristen and Babs explore the role of psychology in messaging and decision-making—and why trust sits at the center of it all.