The ChatGPT Experiment - Simplifying Chat GPT For Curious Beginners

Ep 100 - How AI Is Changing Public Relations With Nancy Marshall

18 snips
Mar 1, 2026
Guest
Nancy Marshall
Nancy Marshall, the PR Maven and founder of Marshall Communications with 35 years in media relations and storytelling. She recalls old-school PR days and explains how AI is reshaping visibility, search, and credibility. She shares practical prompting habits, why formatted releases and trust signals matter again, and how AI can be a tactical teammate for crisis prep and daily work.
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ANECDOTE

Hand Delivering Press Materials In The Pre-Internet Era

  • Nancy described hand-delivering VHS tapes and press releases across Maine during her early PR days before the internet.
  • She drove a Saab 99 with studded tires to TV stations in Bangor and Portland, returning late to repeat the process daily.
ADVICE

Use CRIT To Turn AI Into A Conversational Assistant

  • Use the CRIT framework when prompting AI: provide Context, assign a Role, ask it to Interview, and set the final Task.
  • Nancy used it to have ChatGPT act as an HR director, ask one question at a time, and then draft a performance improvement plan.
ADVICE

Have AI Interview You One Question At A Time

  • Move beyond one-shot prompts: ask AI to interview you one question at a time to surface context and refine outputs.
  • Nancy used this approach to iteratively build understanding before requesting the final deliverable.
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