Build a Better Agency Podcast Episode 514 Building AI-Enabled Agencies with Greg Shove
62 snips
Aug 11, 2025 
In this engaging discussion, Greg Shove, a serial entrepreneur and AI transformation expert, shares his insights on moving beyond basic AI initiatives to truly future-proof agencies. He discusses his journey as a non-technical founder and the importance of thoughtful leadership in AI integration. Greg provides practical frameworks like OAT for assessing agency readiness and advises on evaluating AI tools strategically. The conversation also dives into the need for transparency in dealing with workforce concerns and embracing AI for transforming client interactions and efficiency.
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Augment Yourself Or Become Generic
- Choose augmentation over cognitive outsourcing and learn to manage AI outputs.
- Avoid lazy copy-paste use that makes work undifferentiated and commoditized.
Set Ambitious Adoption Targets
- Target 50% weekly active AI usage within 12 months and push toward 80–90% long-term.
- Broad adoption unlocks transformative gains for language-heavy agencies and knowledge work.
Provide LLM Access And Non‑Dumb Policies
- Give staff paid access to enterprise LLMs and connect meaningful company data to increase value.
- Publish a non-dumb AI policy and manifesto that encourages safe, transparent, and celebrated AI use.