CX Files Michel Stevens - CXM Academy - How Can We Improve CX Events?
Michel Stevens is Course Director at the CXM Academy. He is also a managing partner at goCX. He is based in Antwerp, Belbium.
The CXM Academy aims to build training for the real world - interactive and culturally relevant.
In this conversation with Peter Ryan, Michel talks about CX events. Why are so many of them so repetitive? Why are they flooded with the same speakers talking about the same subjects? Why do events focus on getting 1,000 through the door rather than on high quality information?
https://www.linkedin.com/in/michelstevens/
Summary:
Mark Hillary and Peter Ryan discuss the state of CX industry events, highlighting concerns about repetitive content, lack of thought leadership, and the dominance of AI discussions. They introduce an interview with Michel Stevens, who criticizes the traditional conference model for its focus on scale over depth. Stevens advocates for smaller, more intimate events that prioritize interaction and curated content. He suggests that organizers should emphasize interaction, curate events carefully, and be honest about their business models. The conversation underscores the need for events to evolve to provide genuine value and meaningful connections.