A cab in five minutes. Groceries in ten. Biryani in twenty.
Who really powers your fast, effortless digital life?
OTP Please! (Penguin Random House) uncovers the hidden human stories behind South Asia's booming app economy. Vandana Vasudevan takes readers into the lives of gig workers racing against the clock, small sellers navigating the algorithm, and the restless customers who keep tapping 'Order Now.' From India's hyperlocal delivery boys to Pakistan's ride-hail drivers, Nepal's app startups to Bangladesh's e-marketplace sellers, the book reveals the invisible ecosystem that fuels our digital ease – and the costs it quietly extracts.
Vandana will be in conversation with Mekin Maheshwari, serial entrepreneur, early Flipkart leader, and Founder & CEO of Udhyam Learning Foundation, exploring the realities, challenges, and humanity behind the apps we use every day.
An insightful morning unpacking the human side of technology, offering perspectives that linger long after the screen goes dark.
In this episode of BIC Talks, Vandana Vasudevan will be in conversation with Mekin Maheshwari. This is an excerpt from a conversation that took place in the BIC premises in Oct 2025.
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