Guy Kawasaki's Remarkable People

Tiny Habits, Big Change (Re-Release)

41 snips
Feb 1, 2026
BJ Fogg, Stanford behavior scientist and author of Tiny Habits, shares practical habit-making strategies. He explains keeping actions tiny, anchoring them to existing routines, celebrating to wire behavior, and the Maui morning mindset. Conversation covers habit design, resisting burnout, screen-time fixes, and how small changes ripple into bigger shifts.
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ADVICE

Start Ridiculously Small And Anchor It

  • Make new habits ridiculously small so you can do them on your worst days.
  • Attach the tiny action to an existing routine so you never need external reminders.
ADVICE

Celebrate Immediately To Wire Habits

  • Celebrate immediately after the tiny action to create a positive emotion.
  • Use that positive emotion to wire the habit faster because emotions create habits, not repetition.
ADVICE

Keep The Bar Low Forever

  • Keep the minimum bar low forever and treat extra effort as optional extra credit.
  • Prioritize consistency over intensity for long-term habit success.
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