A Product Market Fit Show | Startup Podcast for Founders He quit his job, went all-in on AI agents—then grew to 100K users & a $30M Series A in a year. | Soham Ganatra, Founder of Composio
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Sep 10, 2025 Soham Ganatra, founder of Composio, shares his whirlwind journey of turning an AI agent integration idea into a thriving platform with 100,000 users and a $30M Series A funding in just a year. He discusses the pitfalls of relying on friendly customers and his strategy of relentless outreach to strangers for brutally honest feedback. Soham reveals his innovative Discord and SEO tactics that sparked early user adoption, emphasizing that in AI, it’s more effective to build and surprise users than to merely ask them what they want.
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Agents Need Different APIs
- Agentic integrations differ because agents consume structured APIs, not UIs, and need compact, reliable representations.
- Designing APIs for agents requires different schemas and limits to avoid overloading models with irrelevant context.
Avoid Friendly Customer Bias
- Avoid using friendly customers for early validation because they'll accommodate you and give false-positive signals.
- Seek feedback from strangers who will tell you candidly if the product fails.
Use Technical Content To Acquire Devs
- Use high-quality technical content to attract the right developer audience and signal expertise.
- Publish tactical blog posts and GitHub examples that solve real pain points to drive viral growth.