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The BRAND NEW Instagram Algorithm | Direct From Instagram CEO - 853

25 snips
Oct 6, 2025
Brock Johnson dives into the latest Instagram algorithm updates directly from CEO Adam Mosseri. Key changes include customizable feeds, a focus on messaging, Reels, and niche content for better discovery. The discussion highlights how followers matter less than relevance and offers actionable tips on DM automation to boost engagement. Brock also covers Instagram’s plans to compete with TikTok and the impact of trial reels limits. Learn how to effectively navigate the new algorithm for success!
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INSIGHT

Relevance Beats Follower Count

  • Instagram is improving the speed at which the algorithm learns your current interests.
  • Faster interest detection levels the playing field because follower count matters less than content relevance.
ADVICE

Pick A Clear Niche

  • Niche down and post consistently about one topic so the algorithm knows where to place you.
  • Avoid posting wildly different topics that confuse ranking and reduce recommendation chances.
INSIGHT

Users Can Customize Their Algorithm

  • Instagram is rolling out a customizable algorithm letting users choose interests to see more or less of.
  • Users can edit interest categories to influence Reels, Home, and Explore recommendations directly.
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