The Fractional CFO Show with Adam Cooper Making Metrics Matter - KPIs for Small Businesses
May 14, 2025
In this engaging talk, Dan DeGolier, CEO of Ascent CFO Solutions, sheds light on the critical role of KPIs for small businesses. He discusses why 'cash is king' remains essential at any growth stage. Listeners learn about common dashboard pitfalls, the importance of linking KPIs to team bonuses, and how to distinguish between tracking leads and tracking the right ones. Dan also evaluates the use of Power BI versus Excel, providing actionable insights for those feeling overwhelmed by their financial metrics.
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Hierarchy in KPI Alignment
- KPI alignment differs across company levels: executive KPIs are broad, departmental KPIs focus on specific functions.
- KPIs work best when cascaded in a hierarchical manner from top leadership down to teams.
Avoid Lead Quantity Trap
- Track both the quantity and quality of leads to evaluate marketing effectiveness.
- Avoid focusing solely on lead volume if conversion rates and lead quality are poor.
Tailor KPI Tracking Frequency
- Set metric tracking frequency based on importance and function; some daily, some monthly or quarterly.
- Sales and revenue teams should monitor relevant KPIs more frequently than CEOs.
