On Friday, for the first time in four years, Amazon has raised the price of its Prime benefits program. What once cost $99 annually now costs $119 for new members; existing Prime subscriptions will get bumped whenever they renew, starting June 16. But while nobody likes a 20 percent hike, it's a good reminder that Amazon Prime is as worth it as you want it to be. If past is prologue, the price change won’t inspire many people to cancel their Prime accounts.
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