Ministry of Talent: How Roxy Jacenko Became The Australian PR Queen

Happy almost New Year’s Eve, Poddy Fam! 🎉

Today, we’re resharing one of our favourite episodes because we all know Roxy Jacenko is the queen of PR, and with our personal branding mini-series just two weeks away, we’re here to fire you up and get you ready to crush 2026!

In this episode, we revisit Roxy - one of Australia’s most influential PR figures, powerhouse entrepreneur, and founder of Sweaty Betty PR and Ministry of Talent. She’s built her personal brand into a household name, and we dive into her journey, the lessons she’s learned, and how she navigates life, business, and building a personal brand that sticks. What a force!

We’ll be returning to regular programming next week with a fun New Year-themed episode, followed by a very special 5-part mini-series on: How to Build Your Personal Brand in 2026.

Connect with us:
Follow The Lazy CEO Podcast: @thelazyceo_podcast
Stay updated with Jane Lu: @thelazyceo
Follow Roxy Jacenko: @roxyjacenko
Check out Ministry of Talent: @ministryoftalent 

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