Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business Why a Book is Better Than a $50k Ad Budget (with Kassidy Warren)
May 12, 2026
Kassidy Warren, real estate investor and creator who teaches high‑earners short‑term rentals and tax strategies. He argues a book can outlast ad spend. They focus on picking one ideal reader, the 'velocity of money' Airbnb framework, timing tax windows, and using a book as a client‑acquisition engine tied to clear revenue goals.
AI Snips
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Episode notes
Prioritize Business Revenue Over Royalties
- Set the book's primary goal to grow your business and drive high‑value clients rather than royalties.
- Kassidy prioritizes business revenue and thought leadership to feed a 10K mastermind funnel.
Use A Strong Why Now To Create Momentum
- Make the book a priority and pick a strong 'why now' to force deadlines and progress.
- Kassidy's urgency is intrinsic and amplified by tax code windows and AI-era asset urgency, but Chandler recommends external events for firmer deadlines.
Physical Assets Gain Value In The AI Era
- Kassidy believes asset ownership and in‑person experiences will become more valuable in an AI‑driven future.
- He argues Airbnbs create real experiences and owning physical assets will be a crucial wealth strategy post‑AI disruption.