As destinations worldwide grapple with the political complexity and accelerating demands of sustainable tourism, few cities offer clearer roadmaps than Helsinki and Göteborg —two Nordic leaders whose long-term commitment to environmental, social, and economic stewardship has reshaped what meaningful progress looks like. On this episode of the Future of Tourism podcast, we’re joined by two global tourism leaders representing the top two destinations in the GDS-Index. Jukka Punamäki, senior advisor at Helsinki Tourism & Destination Management, and Katarina Thorstensson, stability strategy and destination development at Göteborg & Co., explore their sustainability journeys, how indexes helped measure success, and what impact sustainability has had on their destinations.
The Future of Tourism