115 | Making Your Next Hire (4 Types of Hires to Consider in 2026)

Are you ready to make your next hire but not sure whether you need a VA, an OBM, or a specialist — or whether you're even ready to outsource at all? Before you hire the first person who shows up in your feed talking about your exact pain point, let's slow down and think this through.

In this episode, I'm breaking down the four most common hires for online business owners, what each one actually does (and doesn't do), and my honest take on generalists vs. specialists — including why hiring one person to do all your marketing platforms might not get you the results you're hoping for.

If you've been counting down the days until you can hand something off and never think about it again, this one's for you.

🎙️ In This Episode:

• The difference between a VA and an OBM
• When a generalist makes sense (and when it's a mistake)
• What to think about when outsourcing your marketing 
• Why you shouldn't outsource anything until your business model is solid

Links Mentioned: 

• Read the full shownotes: https://thekarareport.com/115
• Download my private podcast, Build It Once, Get Found For Months: https://thekarareport.com/private-podcast
• Hire us to write SEO-driven blog posts for you: https://thekarareport.com/blogging
• Our Pinterest Management Services: https://thekarareport.com/pinterest
• Learn more about working with our marketing agency here: https://thekarareport.com/services 
• Follow me on Instagram: https://instagram.com/thekarareport