Entrepreneurs on Fire A Cracked Code: The Visibility of Rentals. How Can You Profit? with Bart-Jan Leyts: An EOFire Classic from 2023
Dec 28, 2025
Bart-Jan Leyts, a 23-year-old entrepreneur and founder of Loreca, dives into the world of rental visibility and revenue. He shares how his algorithm boosts rental visibility by 24% and emphasizes the importance of becoming the CEO of your rental, shifting focus from mere management to strategic growth. Bart-Jan also explores aligning visibility with pricing and choosing the right OTAs. He discusses lessons learned from mistakes, the value of accountability, and the importance of pursuing your entrepreneurial ideas fearlessly.
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From Helping Dad To Product-Market Fit
- Bart-Jan built an algorithm to boost his dad's bed-and-breakfast visibility after COVID hurt tourism.
- That algorithm later proved scalable, delivering about a 24% revenue increase for clients.
Be The CEO, Not Just A Manager
- Become the CEO of your rental: think strategy and scaling, not only flawless operations.
- Plan how to move from one rental to multiple properties and align operations with that growth.
Visibility Drives Pricing Power
- Visibility on OTAs must align with your revenue strategy and pricing decisions.
- Higher ranking drives more bookings and allows you to command better rates and occupancy.