The Greek "brand" in the US: What do American tourists think of Greece?

The past years have seen an exponential increase in the number of Americans who choose Greece for their vacation, and this trend is expected to continue in 2025. While Americans are arriving in Greece in droves, what do they really think about the country? That’s the focus of a recent poll that not only puts the spotlight on perceptions and impressions of Greece in the US, but also raises questions for Greece’s tourism sector about the country’s overall brand. Iliana Magra, a journalist with Kathimerini, joins Thanos Davelis to discuss this poll, the positive trends in US tourism to Greece, and the importance for Greece to further develop its brand abroad.

You can read the articles we discuss on our podcast here:

Αλλάζοντας το brand «Ελλάδα» στις ΗΠΑ

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