AI Snips
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Milky Jelly Was Born From Customer Play
- The Milky Jelly Cleanser idea came from customer comments and playful prompts about dream actors as face-wash personas.
- A single customer suggestion (e.g., more rose water) translated into a real product change.
Instagram As Discovery And Community
- Glossier treats Instagram as a discovery and customer-support channel that amplifies user stories, not just products.
- They showcase other brands to grow the category and democratize beauty conversation.
Design A Social Utility For Discovery
- Build a social utility that helps people quickly find subjective personal recommendations rather than relying on algorithmic search.
- Design tools to match users with trusted peers who share relevant experiences.